Re{form} Zara
Paris Exhibition

RoleFilm direction
Sasha Kasiuha
FormatsFilm · Exhibition · Installation
Date2026
1–6 October

Films woven into the rooms of Re{form} Zara at 70 Rue des Archives, Paris. From the first draped threshold to the final image overhead.

01 / PROCESS FILMS

Antichambre

Beyond the courtyard, process films appear between layers of fabric and worn gold upholstery.

Antichambre / Screen studySasha Kasiuha
Worn gold upholstery and leaves within the dark tapestry room at the Re{form} Zara Paris exhibition.
Antichambre / Installation viewSasha Kasiuha
Process films / Installation viewSHOWstudio
Fitting / Prism studySasha Kasiuha
Light from a screen seen through the tapestry doorway at the Re{form} Zara Paris exhibition.
The draped thresholdSasha Kasiuha
Antichambre / Behind the scenesSasha Kasiuha
Torn gold patterned textile at the Re{form} Zara Paris exhibition.
Tapestry / DetailSasha Kasiuha

02 / SUSPENDED TOILES

Salle de Bal

Suspended figures in white. Preparation and handwork reveal the gestures behind the installation.

Calico figures suspended in the white Salle de Bal at the Re{form} Zara Paris exhibition.
Salle de Bal / Installation viewCourtesy of Zara
Mannequin preparationSasha Kasiuha
Calico / HandworkSasha Kasiuha

03 / RESEARCH

Salon de Lecture

Notebooks, references and personal objects. The ideas behind the garment.

Galliano's notebook beneath displayed archival pages in the Salon de Lecture at the Re{form} Zara Paris exhibition.
Notebooks and referencesSHOWstudio

04 / DEVELOPMENT

Salon des Jeux

Garments, projections and filming tools share the mirrored room. The work becomes the installation.

An abstract projected silhouette falls across fabric at the Re{form} Zara Paris exhibition.
Projection / DetailSasha Kasiuha
A silhouette, development materials and projected imagery in the mirrored Salon des Jeux at the Re{form} Zara Paris exhibition.
Salon des Jeux / Installation viewSHOWstudio
Paper and butterfly details from the process archive at the Re{form} Zara Paris exhibition.
Paper and cloth / DetailsSasha Kasiuha
Salon des Jeux / Behind the scenesSasha Kasiuha
A camera monitor beside fabric during filming at the Re{form} Zara Paris exhibition.
Filming / Behind the scenesSasha Kasiuha

05 / CAMPAIGN

Salon de Musique

Steven Meisel’s campaign photographs surround the visitor at the scale of the room.

Campaign / Installation viewSHOWstudio
Steven Meisel campaign photographs surround a blue seat in the Salon de Musique at the Re{form} Zara Paris exhibition.
Salon de Musique / Installation viewCourtesy of Zara

06 / COLLECTION

The couture salon

The completed collection in the Appartement de Monsieur and Appartement de Madame, where exposed structures reframe the couture salon.

Re{form} Zara.
Authored by Couturier John Galliano.

Completed silhouettes in the reimagined couture salon at the Re{form} Zara Paris exhibition.
The couture salon / Installation viewCourtesy of Zara
Set design / DetailSasha Kasiuha

A detail from the exhibition set. The architectural surface shifts almost imperceptibly.

07 / MOVING IMAGES

The corridor

A white passage, an orange chaise, and a row of films embedded in the wall.

A white mirrored corridor with an orange chaise and suspended figure at the Re{form} Zara Paris exhibition.
The corridor / Installation viewCourtesy of Zara
Monitor installationSasha Kasiuha

09 / AFTER PARTY

After party

Moving images and neon in the after-party installation.

After party / Moving imagesSasha Kasiuha
Red installation imagery and suspended neon at the Re{form} Zara Paris after party.
After party / Installation detailSasha Kasiuha

Credits

Collection
Re{form} Zara
Authored by Couturier John Galliano
Original concept
Based on an Original Concept by Couturier John Galliano.
Film
Film Directed by Sasha Kasiuha.
Campaign photography
Steven Meisel
Installation photography
Courtesy of Zara
Exhibition documentation
SHOWstudio
BTS photography and film
Sasha Kasiuha
Full film credits
View the Re{form} project ↗
Explore the campaign and filmRe{form} Zara