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Re{form} Zara. Vol 1.
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[ ZARA ]
RE{FORM}
Re{form} Zara
Vol 1.
Role
Campaign and film direction
Formats
Campaign · Film · Digital · Exhibition · Retail

Project showcase

An edit across the launch teaser, campaign, web loops, moving garment previews and technique films.

Campaign

Vol 1.

A moving-image campaign for the first collection, built around garment, gesture and character. The launch teaser and web loops extend the same visual language across the digital release.

The Film

A long-form film that places John Galliano’s reflections alongside garment studies and performed scenes, following the passage from material to character.

Characters

Character 06 — still preview
Character 06 of 15
OVERVIEW
Campaign, film and digital work directed by Sasha Kasiuha for Re{form} Zara, authored by Couturier John Galliano. The commission spans the launch teaser, campaign, long-form film, garment previews and technique films, with moving-image work for exhibition and retail screens.
SELECTED CREDITS:
Film Directed by
Sasha Kasiuha

BASED ON AN ORIGINAL CONCEPT BY
COUTURIER JOHN GALLIANO

FILM INTERVIEW
ANDERS CHRISTIAN MADSEN

MUSIC AND SOUND
WAVEWALKRS

CLIENT
ZARA
Studio ↗

Digital studies

Technique films and moving garment previews for Zara’s digital collection.

Re{form} Zara moving garment previews, directed by Sasha Kasiuha: close studies of stitching, fabric, pockets and garment construction.
Moving garment previews for the digital collection.
Re{form} Zara technique films directed by Sasha Kasiuha, pairing John Galliano’s garment processes with finished characters.
Technique films: construction and character.

Credits

Film Directed by
Sasha Kasiuha
Based on an Original Concept by
Couturier John Galliano
Full credits

Film

Direction and concept

Film Directed by
Sasha Kasiuha
Based on an Original Concept by
Couturier John Galliano

Interview

Interview conducted by — Paris interview
Anders Christian Madsen

Cinematography

Director of Photography — New York
Ryan Marie Helfant
Director of Photography — Paris interview and process
Nicolás Cifuentes Gonzalez

Editing

Editor
Nuno Xico
Kateryna Muzhychuk
Yehor Pekadomtsev
Jack Brady

New York creative team

Movement Director — New York
Donnie Duncan Jr.
Casting Director — New York
Piergiorgio Del Moro
Set Designer — New York
Mary Howard
Styling — New York
Karl Templer
Hair — New York
Guido Palau
Makeup — New York
Pat McGrath
Manicure — New York
Jin Soon Choi

Paris interview crew

Gaffer — Paris interview
Raphaël Jamot
Sound Engineer — Paris interview
Tayo Popoola
Hair — Paris interview
Pablo Kümin
Hair Assistant — Paris interview
Sundia Wen
Makeup — Paris interview
Vanessa Icareg
Set Designer — Paris interview
Samirha Salmi

Paris interview production

Production Assistant — Paris interview
Antoine Tournissoux
Gillian Bourgeois
Louloua Yammout
Ludo Mendez
Sarah Bailly
Vito Pasquier

Music

Original score composed and produced by
Nikita Reva
Yurii Vodolazhskyi
Wavewalkrs

Post-production

Creative Post-Production Studio
WeAreFX

WeAreFX post-production

Executive Producer — WeAreFX
Alex Dysenko
Post-Production Producer — WeAreFX
Alex Dysenko
Mykola Kashchenko
Art Director — WeAreFX
Alex Honcharuk
Online Editor — WeAreFX
Tanya Shchukina
Daria Chechenina
Andrii Rymarchuk
Post-Production Engineer — WeAreFX
Viktor Romaniuk
Colorist — WeAreFX
Evgeniy Moroz
Kostiantyn Lishchyna
VFX Artist — WeAreFX
Karyna Kuzmytska
Vasyl Goncharov
Roman Onufriychuk
Denys Bereza
Stas Ravskyi
Andrii Stovbun
Motion Design — WeAreFX
Alex Honcharuk
Denys Samoilenko

Acknowledgements

Special Thanks
Marta Ortega Pérez

Companies

Production company
PRODn
Paris production company
COUNSEL
Casting agency
DM Casting

Cast

Cast
Anna Bicanova
Craig Shimirimana
Fei Fei Sun
Frauke Nijs
Frederic Bittner
Josephen Akuei
Julia Nobis
Lulu Tenney
Thomas Riguelle
Wiley Rhoads
John Galliano

Campaign

Direction and concept

Concept by
Couturier John Galliano
Directed by
Sasha Kasiuha

On-model video shoot

DP — On-model video
Ryan Marie Helfant
Set Designer — On-model video
Mary Howard
Stylist — On-model video
Karl Templer
Hair Stylist — On-model video
Guido
Makeup Artist — On-model video
Pat McGrath
Manicurist — On-model video
Jin Soon Choi
Movement Director — On-model video
Donnie Duncan Jr.
Casting Director — On-model video
DM Casting
Production — On-model video
PRODn

Campaign post-production

Editor — Campaign edit
Nuno Xico
Music and Sound Design — Campaign edit
Wavewalkrs
Colorist — Campaign edit
Evgeniy Moroz
Creative Post-Production Studio — WeAreFX
WeAreFX
Executive Producer — WeAreFX
Alex Dysenko

On-model video talent

Talent
Anna Bicanova
Craig Shimirimana
Fei Fei Sun
Frauke Nijs
Frederic Bittner
Josephen Akuei
Julia Nobis
Lulu Tenney
Thomas Riguelle
Wiley Rhoads
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