Tom Ford: Helmsley Building Projection | Sasha Kasiuha

[ TOM FORD ]
HELMSLEY BUILDING PROJECTION

Tom Ford Eyewear projected across the Helmsley Building at night. — Helmsley Building · New York, 2022

Helmsley Building · Projection film

Eyewear studies

Round Tom Ford sunglasses with spectral light across the lenses.

$Square green Tom Ford frames with refracted light.$ Tom Ford aviator sunglasses with amber and blue reflections.

Tom Ford aviator sunglasses with amber and blue reflections.

Dark red Tom Ford frames against black.

White Tom Ford frames with vertical bands of light.

Tom Ford sunglasses with an infinity-shaped silhouette.

Image and scale

Tom Ford Noir Extreme Parfum in gold, against black.

Noir Extreme imagery projected onto the Helmsley Building, seen from the street.

A closer view of the Tom Ford Eyewear projection on the Helmsley Building.

Round Tom Ford sunglasses, image study.

Tom Ford aviator sunglasses, image study.

Beauty and EyewearProduct imagery translated into architectural scale.

Moving-image studies

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 1. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 2. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 3. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 4. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 5. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 2. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 6. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 7. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 8. Direction by Sasha Kasiuha.

TOM FORD: HELMSLEY BUILDING PROJECTION, film still 3. Direction by Sasha Kasiuha.

[ TOM FORD ]
HELMSLEY BUILDING PROJECTION

DIRECTOR:

SASHA KASIUHA

DATE:

2022

CREDITS:

MANAGED AND PRODUCED BY @GUYOSEARY AND @SARAMARIEZAM

OVERVIEW

A large-scale video projection for Tom Ford Beauty and Tom Ford Eyewear on New York’s Helmsley Building. AI-generated, scanography-inspired imagery translates the brands’ visual world into an architectural installation.

CREDITS:

MANAGED AND PRODUCED BY @GUYOSEARY AND @SARAMARIEZAM

From image to architecture

The projection takes scanography-inspired imagery onto the Helmsley Building. The studies and moving-image sequences explore how texture, distortion and scale can carry the visual identity of Tom Ford Beauty and Eyewear into public space.

Credits

Directed by: Sasha Kasiuha

Project credits

Credit: Sasha Kasiuha
Nuno Xico

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